Eric and Joan’s son, Ian, worked in the family business, however the company eventually found the pressure on British Cut Flower growers from cheap airfreight imports too much of a burden, and so moved onto other businesses whilst the nurseries were sadly sold. The British flower industry, which once employed thousands of people, lay in ruin – with just a handful of small nurseries growing cut flowers left and all the rest imported.
However, the last few years has seen growing opportunities present themselves to Ian, who now MD of Matthews Flower Group saw an audacious change to bring the British Flower industry back from the brink. The plan was a simple one, and one that fits with all todays key themes – resurrect the British Cut Flower industry and classic varieties by building glasshouses next to energy plants to minimise costs and increase efficiency.
Matthews Flower Group’s aim is to rebuild the British Cut Flower industry through growing cut flower varieties such as Avalanche Roses, Spray Roses, Specialist scented roses, Oriental Lilies, Chrysanthemums, Gerberas and British Seasonal Cut Flowers in their specially constructed greenhouses.